$SFIX down 20% pre-market after earnings release

Ticker: $SFIX
Reminder: Do not trade within a day before and after earnings release


Summary: $SFIX reported earnings within estimates but investors did not like the fact that subscriptions may start to drop going forward.  Bears took control and down it went as low as 20%.

Important self reminder:  This blog posts seem redundunt and unnecessary but its a good reminder to watch from the sidelines a during earnings release as it is impossible to predict the outcome of the earnings release, both from the company and how stakeholders will react.  I have made a point to abide by this very simple yet effective stock trading rule. Even with a properly sized position, it will still render the trade a losing one, and a big fat losing trade.  Another important reminder to highlight is the fact that retail traders cannot do anything during these hours so it will only agitate one with a losing position and may result to emotionally charged trade as soon as the market opens. These kinds if overreaction are usually irrational and almost always results to more losses.  With that said, I hope the $SFIX investors will recoup their loses.


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